1.Mission

"Enable consumers to enjoy a tech-powered life with ease and drive consumption upgrading"

Focus Points:

Address the local contradiction of "high demand but low purchasing power"

Highlight the strategic partnership value with leading mobile phone brands

Reflect the people's livelihood value of services

2.Vision

"Become the most trusted partner and tech ecosystem builder"

Differentiated Positioning:

Go beyond mobile phones to be an "ecosystem builder" (future expansion to home appliances, digital products, etc.)

Emphasize "trust" (targeting market pain points)

3.Core Values

①Innovation

Example: Develop a flexible product system adapted to consumer needs

②Win-win

Example: Joint marketing with mobile phone brands to reduce customer acquisition costs

③Integrity

Example: Build integrity as the foundation and create a country-specific credit scoring model (replace traditional credit information gaps)

④Resilience & Long-termism

Example: Adapt to national policy fluctuations and adhere to long-termism

4.Slogan

"Smart, Better Life——Empowering consumers with Affordable Tech"